Focusing on food science for cannabis beverage development
Imbibe’s Andy Dratt covers beverage formulation during Cannabis Drinks Expo.
The beverage format is becoming a popular vehicle for delivering cannabis, but manufacturers and brand owners need to pay as much attention to their base formula as their active ingredients, says Andy Dratt, EVP and chief commercial officer for Imbibe.
Dratt urged the cannabis industry to focus on food science during his presentation for the Cannabis Drinks Expo, held Aug. 1 at Morgan Manufacturing in Chicago.