RFID mania has been a non-event for most food & beverage companies so far. For others, the hard work of implementing the technology and making it an investment rather than a cost is well underway.
To even suggest RFID is new ground for food manufacturers is to invite a sharp rebuke, though widespread deployment of standardized, one-time-use tags clearly is new ground. What is indisputable, however, is that RFID still is unrealized promise, and return on investment will remain theoretical in the short term.