Airplane food has been the subject of countless punchlines, but it’s no joke to Scandinavian Airlines, which recently decided to revamp its dinner packaging. “In creating packaging for inflight meals, you must take many factors into account,” says Gustaf Öholm, senior manager of onboard concepts at Scandinavian Airlines. “The packaging must have low weight, present the food well and feel good in the hand.”
The airline decided to use a see-through film on the top of its boxes so passengers would initially have a pleasing view of their food. Clear packaging continues to be a leading trend in consumer demand. Recent research from Mintel Group Ltd. finds 54 percent of shoppers want transparent packaging, which, experts say, gives food a fresh or clean appearance.