If you take a trip to the grocery store, you’ll see the popularity of standup pouches. In fact, as a whole, the flexible packaging industry reached approximately $32.7 billion in 2015, and food producers use the most flexible packaging (57 percent compared to rigid packaging), according to the 2015 Flexible Packaging Market Assessment Report from PMMI, the Association for Packaging and Processing Technologies.
Experts say many factors are driving the popularity of pouch packaging. One of these is resealability. According to figures from the U.S. Census Bureau, over 61 percent of Americans live in one- or two-person households, with people living alone making up a record 27 percent. For these smaller households, the ability to reseal food packaging is becoming more and more important.