Industrial automation company Rockwell Automation announced it will launch a new global award at interpack 2017—May 7-10, Dusseldorf, Germany—that will recognize and reward engineering innovation and machine design that address the future needs of the manufacturing industry.

“interpack is the perfect event for showcasing innovation,” says Urs Marti, director for industries-EMEA, Rockwell. “In addition to addressing the needs of one of the most demanding markets globally, many exhibitors use the show to launch their latest innovations and machines. We are always impressed with the level of technological advancement we see at the event, and we felt that it was time to recognize these achievements with an award specifically for innovation.”