With an updated look, sleek new packaging, the debut of four bold, new flavors and a new campaign, The Coca-Cola Company is hoping to re-energize and modernize Diet Coke for a new generation.
The two-year innovation process was fueled by consumer research pointing to younger Americans’ affinity for big, yet refreshing and great-tasting, flavors in their favorite foods and beverages — from hoppy craft beers to spicy sauces.