Transparency in products remains important to consumers. They want to know where the everyday products they purchase are coming from, what they are made of and if they fit their shopping preferences. According to a study from Nielsen and Label Insight, 39% of shoppers would be willing to switch brands to start using products with more transparent labels, meaning they want to know more about the product sourcing information.

One of the biggest forms of transparency that consumers want is a look inside a company’s sustainability efforts. Previously, packaging companies relied on retailers and brands to deliver messaging about waste, recycling and circularity. But now, under pressure from NGOs and other groups to reduce waste, the packaging industry is having to address consumers directly. Because of this, many companies are looking for alternative materials for packaging options.