Kraft Heinz to acquire majority stake in Just Spices
Technology-enabled direct-to-consumer spice business accelerates Kraft Heinz’s international growth strategy focused on taste elevation
The Kraft Heinz Company reached an agreement to acquire an 85% stake in Germany-based Just Spices GmbH. Just Spices’ three founders, who will continue with the company and focus on driving the business and its international growth, will retain the remaining 15% ownership stake.
Launched in 2014, Just Spices has annual sales of approximately €60 million. Its 170-plus product portfolio includes spice blends, salad dressings and blends for diverse meal occasions ranging from breakfast and light snacks to salads and baking, with a range of savory, sweet, classic and exotic flavors.