Effervescent juice in a can

May 1, 2011
/ Print / Reprints /
/ Text Size+
Healthier eating trends are sometimes cited for declining sales of carbonated soft drinks, but at least one juice maker believes the key to increased sales requires effervescence.

Ocean Spray debuted its first carbonated juice drinks in February with a sample giveaway to its Facebook fans. Source: Ocean Spray Cranberries Inc.

Lakeville-Middleboro, MA-based Ocean Spray Cranberries Inc. is rolling out four new sparkling juice drinks, the first carbonated blends in its history, according to a company spokesman. The products, which launched in February with a sample giveaway and couponing to Facebook fans, are 70 percent juice and 30 percent carbonated water.

The four varieties-regular and diet versions of cranberry and pomegranate blueberry-are packaged in 8.4-oz. cans, a choice dictated by the desire to offer the blends in a single-serve container, the company says. Most of Ocean Spray’s juices are filled in 64-oz. PET containers. The cans are sold in four-packs, with a $3.79 suggested retail price.

“We hope to provide the right mix of the bubbly refreshment consumers crave with the tasty goodness of Ocean Spray juices,” states Marketing Vice President Larry Martin. 

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kevin Higgins, Senior Editor

You must login or register in order to post a comment.



Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts


Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!


Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.


FE recent tweets