Food Packaging: Say, ‘Polybag, please!’

March 28, 2003
/ Print / Reprints /
/ Text Size+
Say, ‘Polybag, please!’

Polybag pouches double shelf life and add shelf appeal to Pretty Bird’s premium birdseed products.

Exotic pet treats demand exotic packaging, and Pretty Bird International Inc. of Stacy, Minn., recently decided its paper bags and canisters that couldn't support a gas flush just weren't good enough for its Jungle Munchies and Premium lines. So it switched to a co-extruded poly blend bag to help extend shelf life and add a more upscale look.

The 12-year-old firm uses two Buhler twin-screw extruders to produce seed products for macaws, Amazon cockatoos, small African conures and other rare birds. Three-pound bags of Jungle Munchies retail for about $10.49, while a 50-lb. bag commands about $110. At those prices, customers expect top quality, so marketing director Don Haukom decided the products needed packaging with good oxygen-barrier quality that could support a nitrogen flush to ensure against insect infestation. He also incorporated a zip closure on the bags.

"Two main objectives when launching Jungle Munchies and Premium brands were to create a package that could successfully project the quality of our brand at point of purchase and hold a nitrogen flush for extended shelf life," he says. By using polybags and a gas flush, shelf life doubles to about two years, he says.

Colorful avian illustrations of the bird for which a product is designed is a hallmark of Pretty Bird's packaging, so the new packaging had to include a lamination layer to protect the artwork. The company worked with Container Graphics of White Bear Lake and Plassein International, Wilmington, Conn., to incorporate that feature in 2 to 8-lb. stand-up pouches and in bulk bags.

"Incorporating graphics of birds onto the front of our package allows customers to visually identify the specific breed the food was created for and enables us to easily extend our brand to the global market," says Haukom.

Pretty Bird distributes its products via mail order and through pet stores worldwide. Plassein provided just-in-time delivery of packaging to the firm's copacker, Central City Marketing and Processing, which fills product to order on Bosch and Theili Omni Star filling equipment.

For more information:

Buhler Inc.

Carol Marquardt
Plassein International

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +