Land O' Lakes jumps on opaque bottle bandwagon

March 22, 2003
/ Print / Reprints /
ShareMore
/ Text Size+




A growing body of scientific research supports what consumers already knew: ultraviolet light degrades the flavor of milk, and the translucent, high-density polyethylene (HDPE) jugs favored by dairy processors hastens the oxidation that causes flavor degradation. By adding white pigment to resin blenders to create opaque HDPE, dairies in the northeast (H.P. Hood) and southeast (Dean Food and Flav-O-Rich) have realized strong sales growth in recent years thanks to a better-tasting product.

Now Dean is bringing opaque milk containers to the Upper Midwest through the Land O' Lakes brand. "Because research shows that oxidation degrades milk's taste and its nutritional value, we developed FlavorTight packaging," says marketing chief Pat Graiziger of Dean Foods North Central Inc., Minneapolis. "The whole market is going to go white or some other color," adds another Dean official, despite increased production, handling and changeover costs.

Dean began rolling out half-gallon and gallon versions of the new Land O' Lakes jugs in August, supported by print ads in publications in the Dakotas, Minnesota, Wisconsin, Nebraska and Wyoming. The "Milk is better in the dark" tagline is complemented with the copy, "Keeps light out. Keeps nutrition and fresh taste in."

The packaging is being phased in at four former Land O' Lakes fluid milk plants in Minnesota and the Dakotas. Dean purchased the plants last year and formed a joint marketing partnership with the dairy cooperative.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

What was your favorite part of FA&M 2014?

View Results Poll Archive

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png