- THE MAGAZINE
- FOOD MASTER
The acquisition brings leadership in the frozen pizza category, where Nestlé previously had a minor presence. “This frozen pizza business greatly enhances Nestlé's frozen food activities in North America, bringing together a selection of great US and Canadian brands, industry-leading R&D and excellent route-to-market capabilities, which complement our existing ice cream direct-store-delivery,” said Paul Bulcke, Nestlé CEO.
With estimated sales of $2.1 billion in 2009, Kraft Foods was the leader in the frozen pizza category and enjoyed double-digit growth in the US and Canada over the last four years. The business will become part of Nestlé USA, adding to Nestlé’s strong presence in prepared dishes and hand-held product categories under the Stouffer's, Lean Cuisine, Buitoni, Hot Pockets and Lean Pockets brands.