The Kraft Heinz Company's Capri Sun Brand Uses Monk Fruit to Cut Sugar Across Juice Drink Portfolio
The Kraft Heinz Company's Capri Sun brand announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving will now have on average, 8g of total sugars and 5g of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.
The Kraft Heinz Company, which licenses the Capri Sun brand in the U.S., Canada and Puerto Rico, says it spent several years perfecting the reformulation to achieve a significant decrease in sugar while maintaining the taste. Still with great taste kids love, the major unlock was using monk fruit concentrate, a natural sweetener that is gaining popularity in the food and beverage industry.