Hotaling & Co., a leading San Francisco distiller and importer, has launched a new agave spirit with a fiery flavor— Fiero Habanero Tequila. Hotaling & Co.'s portfolio includes Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HINE Cognac, Convite Mezcal and more. The company states that Fiero is naturally infused with fresh, vine-ripened habanero peppers from local Jalisco, Mexico farmer's markets.
Hotling & Co.’s tequila is distilled by Casa Don Roberto, a multi-generational family of ancestral tequila distillers. The distillation process consists of, Casa Don Roberto’s master distiller removing the first and last batches of the distillate—delivering a premium white tequila that is then infused with fresh habanero peppers for three days before the final filtering process.