Shifting to Sustainable Packaging—High Reward Without High Risk
In order to pave the way to sustainably and safely transition to new packaging processes—the need for an extensive label and artwork management solution is paramount.
The widespread pressure for organizations to adopt new sustainable processes is growing across all industries. With the increasing demand for more sustainable options, it’s clear to see that this pressure is particularly consumer led. Up to 66% of consumers have placed environmental responsibility on businesses and have rewarded those that deliver sustainable options by buying more sustainably produced products. Large, multinational companies are now following suit by transitioning to sustainable packaging. An example of this is P&G, which has launched a line of sustainable cardboard boxes for its laundry products while phasing out plastic containers in response to the rising environmental pressures.
There are also further external pressures as the issues of supply chain deficiencies and net-zero targets raise economic challenges for businesses, the significance of sustainability is forecast to grow exponentially. And as the deadline for 2025 sustainable packaging pledges looms with just two years to go, business leaders need to act swiftly to accommodate new regulations.