Each passing day has created an opportunity for the consumption and demand for functional and energy drinks worldwide, given the major jolts to the healthcare sector amidst the emergence of new diseases. Kombucha is one such drink that is trending among health-conscious people. In effect, kombucha can improve the immune system, increase metabolism, reduce blood pressure and blood glucose levels, rebuild connective tissue, and reduce headaches. These are the findings of a recent study conducted by the University of Sydney researchers which revealed that when consumed with a high-GI meal, kombucha is capable of significantly reducing postprandial glycemic and insulin index response.

Kombucha companies across the world are spending heavily on R&D projects to roll out new products and flavors into the market. To illustrate, Health-Ade in 2022 announced it was leveling up its kombucha game with the launch of the Health-Ade Glow Up Line. As per sources, the new portfolio offers consumers not only delicious, refreshing kombucha, but also amplifies benefits to support skin, hair and nail health. It also stands to be a gut-first wellness approach for the Gen-Z and millennial populations.