Bonafide Research reports that the surge in demand for clean-label food and beverage products is expected to be a significant driver for the growth of the organic food and beverage industry. The rise in health consciousness among consumers increases the demand for sustainable food and beverages. By choosing organic products, consumers support sustainable agricultural practices that promote biodiversity, soil conservation and the preservation of ecosystems.

One such trend is the rise of "farm-to-table" and "farm-to-glass" practices, emphasizing the traceability and freshness of organic ingredients. Consumers are increasingly seeking local, organic produce and artisanal products that connect them to the origins of their food and drinks. The organic market has witnessed significant innovation and product diversification. The availability of diverse organic product offerings appeals to a broader consumer base and drives market growth. In addition to that, many governments around the world are actively supporting organic farming practices through financial incentives, grants and subsidies. These initiatives aim to promote sustainable agriculture, reduce chemical usage and support the growth of the organic sector.