Claussen has teamed up with Spritz Society to create a pickle-flavored cocktail. Founded by media influencers and entrepreneurs, Ben Soffer, Claudia Oshry and Jackie Oshry, the new Spritz Society Pickle by Claussen incorporates the taste of Claussen pickles, marking the first time the 150-year-old brand has entered the beverage space.
When Spritz Society announced a pickle flavor as its 2022 April Fools’ prank, it was surprised by the reaction. Spritz Society’s focus is on community-led innovation, and one year later, Spritz Society and Claussen turned this once “prank” into a reality. The result is a refreshing, crisp, pickle flavored sparkling wine cocktail launching in summer.