Kraft Heinz Introduces Oscar Mayer’s Scrambler Line
Kraft Heinz has announced that Oscar Mayer has launched its first on-the-go refrigerated breakfast offering—Oscar Mayer Scramblers. The new line comes after uncovering that only 23% of people eat a full breakfast due to limited hearty options. Oscar Mayer Scramblers are made using two fresh eggs and are available in three varieties—Bacon & Velveeta, Ham & Colby Jack and Wiener & Cheddar.
A category that Kraft Heinz pioneered in 2018, the refrigerated breakfast aisle is an area where the company continues to see opportunity. Scramblers mark the first time two Kraft Heinz brands will be served together in one product for breakfast, including Oscar Mayer meats and Velveeta cheese.