Doritos unveiled a collaboration with Empirical: Empirical x Doritos Nacho Cheese Spirit. This limited-release offers a "multi-sensorial beverage experience" of the smells and tastes of Doritos Nacho Cheese Chips.
"Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences," says Tina Mahal, senior vice president of marketing for Frito-Lay North America. "We're always pushing our fans to try new things, so we figure it's time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle."