J.M. Smucker Co. Unveils New Hostess Logo, Packaging

Hostess has unveiled a new logo and packaging design as part of a refresh of the brand. 

The J.M. Smucker Co., which acquired the Hostess brand in November 2023, says it modernized Hostess' look and feel to enhance appeal with new consumers while engaging current fans. The updated logo retains the trademark heart, while offering a more playful font style and a brighter color palette. The refreshed logo design also includes a cloud-shaped border celebrating the light and airy quality of Hostess snacks.