Miller Brewing Company's strategy for reducing energy consumption is coordinated from the corporate engineering office in Milwaukee.

MBC's energy management strategy does not only involve natural gas. Coal availability and quality as well as electric power pricing are important variables. "Electric power prices in many cases are now driven by the price of natural gas," says DeLuca. Corporate engineering pays close attention to the electric tariffs chosen for its breweries, which operate in six different states, each with its own regulations and tariffs. MBC also keeps an eye out for state government energy initiatives that reward manufacturers for reduced energy consumption. Reduced energy use is also a component of MBC's corporate-wide sustainability initiative. MBC supports green power by being the largest purchaser of green power in the city of Milwaukee as well as working to develop other green power projects.