eCandy and Nestle USA Announce Strategic Partnership
eCandy.com, Inc., a leading Web-based 'e-tailer' focused exclusively on offering confectionery products, announced today the formation of a strategic partnership with Nestle USA, whose Chocolate & Confections Division is one of the largest in the world, with annual sales of $1.3 billion.
eCandy is now the only Web site in the confectionery category actively promoted and supported by Nestle USA through marketing, advertising, and customer service initiatives. Nestle USA (www.NestleUSA.com) will prominently display eCandy on its website as the destination to purchase Nestle chocolate and candy products. Consumers are currently unable to purchase products on the Nestle USA website. eCandy will also appear on other Nestle USA brand's sites such as Perugina.com, Wonka.com, Butterfinger.com, and Wonderball.com.