Food Packaging: The 56 oz. ice cream carton: Will it float?
Ice cream is supposed to elicit screams, but some flat notes have crept in lately.
“Some ice cream buyers get short end of scoop,” read the headline in the Feb. 6 edition of the Atlanta Journal-Constitution. One industry wag termed the move “sneaky” because the new package doesn’t proclaim, “Now, 20% less.” In fact, the switch to a 56 oz. carton represents a 12.5% volume reduction, but the point was made.