For more than two decades, Motivatit Sea-foods, Houma, LA, tried to reduce concerns about raw oysters, which can be tainted by naturally occurring Vibrio bacteria, a dangerous bacteria affecting shellfish.
"Every time someone gets sick from eating raw oysters, it has an adverse effect on the oyster industry," said Ernie Voisin, owner and president of Motivatit Seafoods, who processes 200,000 lbs. of in-shell oysters per week.