Lifecycle assessment sizes up environmental impacts of products
Kraft Foods is using lifecycle assessment (LCA) to help it make the right changes and get the best results in new product and packaging design. LCA measures the footprint of what goes into making a product, from farm to fork and beyond.
“Lifecycle assessment is an important part of our sustainability journey,” says Roger Zellner, sustainability director for research, development & quality. “It gives us a competitive advantage, as we now have more insight into how to reduce our products’ footprints, find efficiencies and validate and explain those benefits to customers and consumers. Together, we’re focusing and working smarter and communicating better, which is good for the environment, people and our business.”