Nearly all packages will carry a How2Recycle Label by 2016 if the developer of the labeling system achieves its goal. The label, developed by the Sustainable Packaging Coalition (SPC), a project of GreenBlue, Charlottesville, VA, also will boost package recycling rates and divert waste from landfills. The voluntary labeling system provides explicit instructions to help consumers recycle and identifies nonrecyclable packaging components.

Several food processors, including Kellogg Co. and General Mills, have adopted the label. Results from early adopters indicate the label is understood by consumers, prompts action, elicits positive impressions of products and companies and meets FTC green labeling requirements. In addition, the label helps food processors understand the specific recyclability of their packaging.