Moms ages 18 to 34 are more likely to use smart phones and tablets in meal planning, shopping and cooking.
According to a survey of 1,500 women, millennial moms are using mobile devices smart phones and tablets in the meal planning, shopping and cooking cycle at an unprecedented rate.
Data shows moms ages 18 to 34 are 44 percent more likely to own a smart phone, and 51 percent of them use mobile devices to find grocery promotions and discounts. An additional 20 percent search for coupons, and almost a third of millennial moms use smart devices for making grocery lists.