Preserving freshness is the most important attribute for overall product satisfaction, followed by easy-to-carry and easy-to-reclose, according to MeadWestvaco (MWV) Corp.’s annual consumer satisfaction study. The packaging and packaging solutions provider is addressing all three with Evertain, a hermetically sealed, airtight paperboard package for foods that require protection from oxygen and moisture. MWV’s patented technology combines a specially sealed inner seam with a barrier coating to preserve freshness and extend shelf life.
“When it comes to snack packaging, consumers’ number-one wish is for a package that makes it easier to take their snacks on the go, as we learned from our proprietary research,” explains John Rau, vice president of strategic marketing at MWV. “Evertain is best suited for snack foods like nuts, cookies and crackers that need extra protection from oxygen and moisture to prevent spoilage and have a long shelf life.”