Shifting preferences are showing that fat is no longer the largest concern for consumers when grocery shopping. Instead, consumers prefer foods that tout reduced levels of salt or sugar to those with low or no fat, reported participants of a panel discussion at the 2014 Institute of Food Technologists (IFT) annual meeting and food expo last month.

According to the panel, more than 50 percent of consumers are interested in products with lower salt and sugar, though new products in the US continue to boast low or no-fat attributes.