An increased fascination with the West is slowly changing the lifestyles of many of China’s residents. With this Westernization comes a demand for more Western products and groceries that manufacturers of consumer packaged goods must respond to and integrate changes to meet these new packaging needs.
According to new research from market analyst Canadean, the Westernization of the market is new to Chinese consumers. Products that Americans think of as mid-range are often offered as premium products in China, where these commodities can serve as symbols of modernization and give consumers an elevated sense of status, researchers say.