Beginning with its I Can’t Believe It’s Not Butter! brand, Unilever has dedicated itself to revamping its buttery spreads portfolio by scrapping its old recipes and swapping in new formulations that focus on using real, simple ingredients and no artificial preservatives.

According to Unilever, the effort is part of the multinational consumer goods company’s commitment to sustainability that responds to changing consumer interests. The new spreads include no artificial preservatives and features ingredients like blends of plant-based oils, purified water and salt.