With the rise of health-conscious consumers, alternative sweeteners have gained a 12 percent share of the $73.4 billion global sweetener market and 22 percent of its volume by sucrose equivalent (SE), according to independent advisory firm Lux Research.
In its analysis, “Just a Spoonful of Sugar: Sizing the Global Sweetener Market,” Lux Research found that within the alternative sweetener sector, sucrose leads with 78 percent, but high-fructose corn syrup (HFCS) accounts for 12 percent of the SE market, while high-intensity sweeteners (HIS) are third with an 8 percent share. Low-intensity sweeteners (LIS) and natural sweetener alternatives account for 1 percent each.