Mobile technology on packaging becomes a tool for manufacturers to protect their products and communicate personalized messages directly to consumers.
A few years ago, quick response codes became a huge advertising tool and were placed on many products to promote brands for smartphone-carrying consumers. However, some manufacturers found the QR codes were difficult to read and easy to copy. To overcome these issues, the global beverage company Diageo is introducing the smart bottle.
The company unveiled a prototype of the Johnnie Walker Blue Label that is equipped with a printed sensor tag featuring Thinfilm OpenSense technology. Thinfilm’s proprietary, patent-pending OpenSense technology utilizes near field communication (NFC). The tag, which sticks to the side of the bottle and extends to the cap, can detect if a bottle is sealed or open with the tap of an NFC-enabled mobile device.