In order to source ingredients for the increasing demand of its natural and organic foods, General Mills says it is committed to doubling its organic acreage, meeting a goal of 250,000 acres by 2019.
In February, Jeff Harmening, General Mills executive vice president and COO for US retail, said the company expects to reach $1 billion in net sales from natural and organic products by 2019, a full year ahead of its previous target.