Report: Increased demand for unique and better-for-you pizza varieties
Pizza, a beloved diet staple for many Americans, is being consumed at its highest level in four years, according to a new report from analyst Technomic. In order to maintain this momentum and stay ahead in the competitive pizza space, researchers say operators must innovate and adapt to consumers’ evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons.
“Today’s consumers are less beholden to their standard pizza orders, as emerging players push the envelope of what’s expected on a pizza menu,” says Deanna Jordan, manager of consumer insights at Technomic. “New chef-designed specialty pizzas positioned as customizable thought-starters will serve to convey kitchen skills and allow for the personalization these consumers increasingly expect.”