Moving products quickly and easily through the supply chain has always been an attractive quality of shelf-ready packaging or SRP. From a retailer’s standpoint, what’s not to love about multiple product units being placed on the shelf without unpacking them? Nowadays, however, retailers are looking for a lot more than just saving time.
“Instead of simply looking for labor savings or ‘ease of facing’ products, retailers want to leverage SRP to drive increased sales,” says Rick Gessler, director of marketing and strategic accounts for Delkor Systems, a St. Paul, MN-based end-of-line packing equipment supplier. “It’s no longer only a matter of speed to shelf, but the appearance on shelf and the shelf display’s ability to [attract] consumers that are critical.”