I have been attending trade shows this past summer, and it’s growing more apparent that the food world is rapidly changing, although it’s unclear how it will shake out. For the last couple of decades, this nebulous sentiment used to surround technology. Our gadgets, like cell phones, shrank until they became the medium for everything, and then they grew larger. At first, the “new thing” was texting, then it was taking selfies, and for the past few months, it’s been playing Pokémon GO.
Now the madness seems to have spread to food. Did you know you can pay a company to organize a flash mob to create a marketing buzz around a product in a store? You can. I learned that at FMI Connect. But having an actual store to shop at, yes, that’s also changing, if Amazon Fresh has anything to say about it.