Pop quiz. If I asked you to pull out your phone and scan a QR code, could you do it? I’ll back up. Do you need time to download an app? Or perhaps I just need to explain a bit more about what a QR code is. Snark aside, outside of Snapchat, QR codes just aren’t cool.
And yet, some in the food industry would argue this technology is the answer to one of the more problematic aspects of the clean label movement: disclosure of genetically modified organisms (GMO).