If you’ve ever visited one of Amazon’s bookstores, you probably had a shopping experience that didn’t include price tags. This is because rather than relying on a static price, the cost of Amazon’s merchandise changes in real time.
Industry experts are forecasting that the use of dynamic pricing may eventually be adopted by Whole Foods, thanks to Amazon’s recent acquisition of the grocery chain. While consumers are excited about the idea of a more tech-savvy experience at the supermarket, many food manufacturers may be left feeling vulnerable.