Consumers are driving a boom period for online food ordering, but manufactures will need to fundamentally change packaging and supply chain to keep up.
It’s no secret that E-commerce has expanded rapidly in recent years — everyone knows at least one person who has an Amazon Prime account they can use to get free two-day shipping, and even your mom is ordering K-Cups on her phone.
But it’s also no secret that e-commerce differs from traditional retail outlets, with more touchpoints involved before a product reaches a customer. And thus, the changes in shopping habits will also mean packaging and supply chain challenges.