The Cold Pressure Council has high hopes for its new HPP Consumer Seal. The group envisions consumers seeing the seal and feeling the same halo feelings they get when they see Organic or GMO-free seals.
“Over time we hope consumers will recognize the Seal and ultimately we want the consumer to associate it with meaning there shouldn’t be preservatives or chemicals in the product, and it has a long shelf life,” says Jeff Williams is the Chairman of the Cold Pressure Council, the trade organization launching the new High Pressure Processing seal.