Cereal brand installs robots through a pilot program with DoorDash
With such iconic cereals and mascots as Tony the Tiger (Frosted Flakes) and Fruit Loops (Tucan Sam), Kellogg has made a niche in the cereal market. Now, it takes a whole new stance on getting out a bowl and spoon for that perfect cereal—and milk—pour.
Kellogs has partnered with DoorDash-owned Chowbotics to launch a new cereal-mixing robot at the University of Wisconsin-Madison and Florida State University. The “Bowl Bot” is a vending machine-type experience for one of the simplest breakfast foods, and charges anywhere from $2.99 to $6.50 for the privilege.