Top 100 Food and Beverage Company Highlights: #6 Mars
At the end of 2020, Mars announced its acquisition of Kind North America, a maker of healthy granola and energy bars. The financial terms of the transaction have not been disclosed; however, The New York Times reported that it valued Kind at approx. $5 billion, citing sources with knowledge of the deal.
Mars launched numerous products, including its 100 calorie Mars, Snickers and Twix bars; vegan versions of its Bounty and Topic chocolate bars; M&M’s Crunchy Cookie in the US, which features a crunchy cookie-flavored center covered in milk chocolate and wrapped in the brand’s iconic candy shell; orange-flavored Malteser products; Snickers Peanut Brownie Ice Cream bar; and much more.