Global fruit production has not only persevered in the face of a worldwide health crisis, but it has also continued to adapt in response to the evolving landscape. A fast-paced industry already familiar with navigating unpredictable conditions and forecasting market demand, the agricultural sector never slowed down—even in the worst times of the pandemic.
However, that’s not to say the journey was without any roadblocks. COVID-19 brought a wave of challenges with everything from labor to logistics. Yet, as consumer interest in fresh produce increased by more than 10% in 2020, fruit suppliers, scientists, horticulturists and growers are overcoming these setbacks to usher in a new period of efficiency and innovation.