Packaging

An energy boost for your coffee cup

September 1, 2009
/ Print / Reprints /
ShareMore
/ Text Size+


Stok coffee concentrate can be found at convenience store coffee services, but the product is positioned more as an energy drink.


At first blush, White Wave Food’s Stok black coffee shots look like any other 0.5 oz. creamer in a Bosch thermoformed cup. The foil lid even declares it to be a non-dairy coffee product that has undergone aseptic processing.

Closer scrutiny, however, reveals Stok to be an energy drink, the fastest growing category in the beverage category. The tiny cup packs 40 milligrams of pure caffeine, the equivalent of an ounce of espresso. “Limit 2/day,” the package disclaims. “Warning: high caffeine.”

The Dean Foods division introduced Stok two years ago at convenience store coffee services. The Broomfield, CO, firm describes Stok as “a powerful caffeine hit” that “delivers a pop of pure, invigorating caffeine.”

“There is no other product available today quite like this,” states Trevor Bynum, Stok marketing director. “Imagine being able to add a little get up and go to your coffee simply by adding a single serving of Stok.”

Sweet and unflavored versions exist. Both are intended as a supplement to black coffee, which accounts for 51 percent of consumption, according to the National Coffee Association.  

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png