Columns

Gentleman Jack is best in glass

September 3, 2007
/ Print / Reprints /
ShareMore
/ Text Size+
The best-in-class container made of glass in 2007 is Brown-Forman’s Gentleman Jack Rare Tennessee Whiskey, according to the Glass Packaging Institute (GPI).



High margins and image-selling enable distillers like Brown-Forman to raise the container aesthetics bar, particularly for premium brands. The twice-charcoal mellowed variety of Jack Daniels whiskey was due for a package update after 19 years, and Owens-Illinois Inc. obliged with a sloped-shoulder bottle with an embossed signature and brushed silver foil label. The Lynchburg, TN, distillery started filling the new bottles in January.

For manufacturers with more limited budgets, applied ceramic labeling (ACL) was a more popular choice. Vitro Packaging Inc., Plano, TX, used ACL silkscreening technology on two of its five GPI award-winning designs. Vitro captured almost half of GPI’s 11 awards.

ACL’s heyday ended with the passing of the returnable bottle, which needed a painted label to withstand multiple trips through washing and filling cycles. Its future was threatened when California banned the lead-based inks that give the labels vibrant color. Vitro resolved the issue with precious metals, an eco-friendly solution that restored ACL’s stock with organic food companies. One of them, Frützzo Organic Pomegranate Acai juice, was GPI’s winner in the organic beverage category.

UV curing technology also comes into play with the alternative inks, explains Doug Hesche, Vitro’s vice president-sales & marketing. The labels are baked onto the bottle in a lehr at temperatures between 500

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

What was your favorite part of FA&M 2014?

View Results Poll Archive

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png