Over the last few decades, meat consumption has increased dramatically worldwide, driven by the continually escalating population, emphasizing novel feed additives such as eubiotics. China, by far the largest meat consumer in the world, fed more than 53 million tons of pork and 10 million tons of beef and veal to its citizens in 2022 alone, as per the U.S. Department of Agriculture (USDA). The eubiotics industry is therefore likely to gain tremendous traction to cater to the increasing meat production requirements. 

Eubiotics are helping livestock farmers deal with other challenges associated with loss of output due to disease outbreaks and infections. Several countries worldwide are experiencing a notable rise in the prevalence of disease outbreaks as a result of poor management of animal farms and animal health. Africa has become infamously known for zoonotic disease outbreaks over the past decade, with a 63% growth from 2001-11 to 2012-22, as per the World Health Organization (WHO).