Case Study<br>Soy drink wedges itself into single-serve market
New packaging makes a strong impression while delivering extended shelf life benefits.
Recognizing the growing demand for "grab and go" beverages, particularly among younger consumers, nutritional beverage manufacturer Hain Celestial Group recently entered the fray by relaunching Westsoy -- the company's soy-based beverage -- in 200 ml. single-serve containers. And the company believes that Westsoy's new wedge-shaped containers will literally drive a wedge between itself and the competition.
Because shelf presence is critical to the success of a new product, Hain turned to Tetra Pak, a leader in aseptic packaging, when it first looked to launch the Westsoy beverage in a single-serve container. The resulting Tetra Wedge package makes a strong impression while delivering the extended shelf life benefits of aseptic packaging.