In the case of Pepperidge Farm's Bloomfield, Conn., bakery, ROI was just the first half of the equation.
Whether it's a maintenance enhancement, a new piece of equipment or a greenfield project, engineers are obliged to make the financial case for capital projects before executive approval is granted. In the case of Pepperidge Farm's Bloomfield, Conn., bakery, ROI was just the first half of the equation.
As the operations and engineering team was preparing to make its case in early 2001 corporate parent Campbell Soup Co. was engaged in a top management overhaul. The global reorganization threatened to postpone and possibly derail the bakery division's project, and the immediate priority was developing support from the new executives.